The way we do marketing has changed.

The best marketers realize this and recognize the importance of understanding some of the key factors that go into developing a content marketing strategy that drives results. It’s safe to say the best content marketers embrace research, planning, content creation and content distribution. It’s a combination of these things that differentiate organizations that generate a ton of traffic through both organic and referral sources and those that struggle day in and day out.

In this video, Ross Simmonds of Foundation Marketing breaks down six of the most important insights that a marketer can keep in mind when developing their content marketing strategy. If you’re building a content strategy that is meant to drive traffic, leads, ROI and more – this video is exactly what you need to understand how to deploy an approach that will resonated with your audience and give you a chance to scale your efforts.