There are all kinds of content marketing tactics we could discuss such as email, blogging, video, podcasts, Facebook, and every other social media outlet. But whether it works for you or not will come down to your strategy….not just the tactics you’re using.

You have to attract the right audience. And you need to be using the right bait. In today’s world, useful content alone isn’t enough. Your audience is overwhelmed with information. And it’s likely many of your competitors are also giving away content.

You need to develop a voice that stands out in your marketplace.