Here is a brief outline of what the video is about:

#1: Using H1 tag only once

This is a very frequent mistake – many bloggers assign H1 tag to each Heading and Subheading in their blogpost.

This can have a detrimental effect on your rankings, because H1 should only be used once in the Title, and should contain your main keyword that you’re trying to rank for.

Including it more than once can confuse Google and is not a good practice. If you want to get more traffic to your website, then make sure to just use H1 tag once (in the title).

#2: Use short paragraphs

While this might seem obvious, there is still a huge number of bloggers out there who write in long paragraphs.

Website visitors these days just skim through posts, trying to find interest points to look at closer, and if your blog post looks like a wall of text, then chances are they will “bounce” and leave your website.

Make sure to write in short paragraphs, 2-3 lines per paragraphs.