This video shows you How to Install and Use Google Analytics on WordPress – in just 2 Steps.

What is Google Analytics?

Google Analytics is a very simple tool which helps you see everything that’s happening on your site. With the help of which, you can see – how your site is performing so that you can take steps to improve it!

What does Google Analytics show?

It shows things like:

– The number of people visiting your website
– Where are they coming from?
– How much time they are spending?
– The most visited & popular pages
– Real-time statistics.

Okay! So, all these things looks super-exciting right!?

Let’s get started….

Step 1: Creating a Google Analytics Account

To get started, you need to first create a Google Analytics account. So, just go to the address bar and type

Now click Sign-in and then click Analytics.

Next, sign-in to your Google account and then click sign-up for Google Analytics.

Now, fill-up the form:

So, first enter the account name. Just enter any name for your account (Eg: My Website)
Then the website name
Next the website URL
And then choose your industry
And also, the time zone.

Now, keep all the tracking options checked and then click Get Tracking ID & click “I Accept.”

Okay! So, now your Google Analytics account is ready.

So, let’s go to the next step…

Step 2 : Installing Google Analytics on WordPress

To start tracking the visitor’s data, you need to Install Google Analytics on your WordPress site.

To do that, first, you need to go to your WordPress Dashboard.

Then go to plugins and click add new. Now, search for a plugin called Google Analytics Dashboard. When you find the plugin, just click Install now and then click Activate.
Now, when the plugin is activated, you’ll then see a new item called “Google Analytics.”

So, just go there and click General settings.

Now click Authorize plugin and then click get access code. Now, Google will ask for your confirmation. So, click allow & copy the code and paste it in the access code box.
Then click, save access code.

You’ll then see an information confirming that your Analytics accounts is now linked with your WordPress website. So, just click save changes.

Okay! So, now you’ve successfully linked the Google Analytics account with the WordPress site. So, from now onward, Google Analytics will start tracking all the visits to your site.

Now, to see the number of visitors just go to your dashboard.

Where you’ll find a new section called Google Analytics Dashboard. So, from here you can get a quick overview of the traffic of your site. Now, to get the complete information of your site, just go to the Google Analytics page.

So, from the menu section, you can get a complete report about your WordPress site.

Now, from the Audience Overview section, you can see the information about your audience
And then in the Acquisition section, you can see from where your visitors are coming from?
Then from the Behavior section, you can see the behavior of your audiences like how much time they are spending on your site, the top pages and many more!
And then from the Real-Time section, you can see the number of people who are looking at your website RIGHT NOW.

Okay! So, this is how you can install and use Google Analytics on your WordPress website.