Backlinks are links from a page on one website to another.

If you’re on the receiving end, you can refer to them as incoming links or inbound links. If you’re linking to others, it’s called an external, outgoing or outbound link.

Why are backlinks important? There are three main reasons, and you’ll learn what those reasons are in the video.

The easiest way to conceptualize backlinks is to think of them as votes. When a page receives a backlink, it’s essentially another website vouching for the content on the page. And the more “votes,” you get from credible sources, the higher the trust.

But not all backlinks are created equal.

How do you tell a “good quality backlink” from a “not-so-good” one? You’ll learn how in the video.

And now that you’ve learned how to tell the difference between high and low-quality backlinks, you’ll want to check backlinks pointing at your own site.

We’ll show you the two places you can do this for free.

And finally, how do you get backlinks?

On the whole, there are three main methods to getting backlinks. You’ll learn what they are in the video.


0:24 – Why backlinks are important
1:36 – What are “high-quality” backlinks
3:09 – How to check backlinks
4:30 – How to get backlinks