What is search engine rank?

When you search any keyword using a search engine then it displays thousands of result found in its database. A page ranking is measured by the position of web pages displayed in the search engine result. If search engine is putting your webpage on first position then your web page rank will be number one and it will be assumed as with a high rank.

SCO is a process of designing and developing a website to attend a high rank in search engine results.

What is SEO copywriting?

SEO copywriting is the technique of writing the viewable text on a webpage in such a way that it reads well for the Surfers, and also target specific search terms. It’s purpose is to rank highly in the search engines for the targeted search terms.

As well as the viewable text, SEO copywriting usually optimizes other on-page elements for the targeted search terms. These include the title, description and keywords tags, headings and alt text.

The idea behind SEO copywriting is that search engines want genuine content pages and not additional pages ( often called “doorway pages”) that are created for the sole purpose of achieving high ranking.